M2M Middle East forum


Abu Dhabi - As host sponsor of the M2M Middle East Forum and M2M Awards, Etisalat 's participation at the event held in Dubai 11-12 May, highlighted on the significant role of telecom operators in the Internet of Things (IoT).

The Internet of Things phenomenon is starting to influence business models across several industry sectors. Awareness is now growing on its importance in improving quality of life as much as making businesses more efficient and more competitive.

During his keynote speech addressing industry experts at the event, Murat Ethem Eldem, Senior Director - M2M Services, Etisalat , said, "The transformation, however, is not as easy when a house becomes a smart home, a car becomes a connected car and a glass becomes a smart glass. It requires convergence of different industry players, not to mention the convergence of various technologies like cloud, big data analytics machine-to-machine (M2M) technology and IoT."

The journey to realising IoT strategies for businesses requires new capabilities starting from designing new products and services to redefining businesses. The interplay with cloud technologies, big data, connectivity and future networks like 5G have also to be taken into account. "It is here that telecom operators need to build on their strengths to contribute to M2M/IoT", said Eldem.

"Through planned investments in some of the core components such as multi - access technologies, IoT Security, M2M Control and Command Center and state of art IoT platform, Etisalat is well positioned to help businesses realise their IoT strategies' he added.

In light of the growing demand, Etisalat has strengthened its M2M/ IoT solutions portfolio focusing on various areas, smart transportation, energy, surveillance and security, critical asset monitoring ,healthcare and retail (in terms of ATMs/POS). Etisalat also offers security services in the cloud such as email filtering, web security and DDOS as well as fully cloud based email and collaboration services and mobile device management. Etisalat has also added Big Data, applications and vertical specific offers for education, health and government.

The 3rd M2M Middle East brings together leading stakeholders of the M2M value chain in the region to discuss and debate the latest opportunities, challenges and benefits that M2M technologies and intelligent solutions provide businesses today.

The 2nd Etisalat M2M Awards on 12 May will recognize leadership and excellence of selected clients in deploying their IoT strategies successfully in a large scale.

Press release issued by Corporate Communication Department - Etisalat

Source (English)