Social Media Planning & Execution

Today, social media is not just a marketing tool, it is an expectation. Once, this was only true for those marketing to consumers. But now, social media is being used extensively in the B2B realm too. DUC Consulting can work with you to develop cohesive social media strategies that allow you to communicate in your industry’s social realm. Here’s what we’ll consider when we develop these strategies for your brand:

Social Platform

It is commonly suggested that to increase your brand presence, you need to be active on all forms of social media. While that may be true, unless that not all social sites are created equal. Every industry has a preferred site for sharing and conversing. For example, some industries may use Twitter more than Facebook or LinkedIn. In our competitive social audit, we can identify the social platforms in which your industry participates and inject your brand into that conversation so you allocate your time and resources to those platforms that will yield the highest Return on Investment.

Profile Design

Your brand is your essence: your social profile needs to exemplify that essence. DUC Consulting can work with you to design a creative social profile on any platform that accurately depicts your brand while setting you apart from the competition.

Posting Frequency

There is no magic rule about post frequency: it varies from industry to industry. In some industries, you’re expected to Tweet 2 or 3 times a day and in others, that may seem too aggressive. Through research, we can develop a social editorial calendar for your company that will tell you when and what to post.

Social Event Strategy

You’ve got a huge trade show coming up and you want to use social media to captivate your audience. DUC Consulting can develop an optimal social strategy to exponentially grow your event presence.