Business writing

Business Writing Techniques

Course Code : BS-001

Workshop : Training

Duration : 2 days Training Course

COURSE OUTLINE

An essential aspect of communication in any successful organization is targeted, persuasive writing. Effective writing skills convey a credible message and project a professional image. Whether you are writing formal reports or composing e-mail, a polished communication style is key. At the end of this course, you will learn how to:

· Write compelling documents that focus your message

· Compose targeted messages using a standard writing process

· Improve document comprehension with polished grammar and punctuation

· Produce winning proposals, recommendation reports and executive summaries

· Create effective written communications that drive your business

· Develop a clear, persuasive writing style

COURSE OBJECTIVES

In this practical hands-on course, you gain the skills to create more effective business documents and reports. Persuasive documents that are reader-centric result in greater business efficiency, increased profitability and a higher level of customer satisfaction.

TARGET AUDIENCE

This course is valuable for anyone who wants to improve business writing skills. The course is particularly appropriate for managers at all levels or management-track professionals.

COURSE CONTENTS

WHY GOOD BUSINESS WRITING MATTERS

· Improving the bottom line

· Enhancing your professional image

· Increasing your business effectiveness

THE BUSINESS WRITING PROCESS

Kick-starting with prewriting

· Generating ideas with mind-mapping, brainstorming and other writing tools

· Planning for your audience and purpose

Drafting and revising

· Overcoming writer's block

· Organizing information

· Choosing an appropriate style for your audience

· Revising and improving your documents

BUILDING A GRAMMAR TOOLBOX

Applying the fundamentals

· Identifying and preventing common writing pitfalls

· Sentence fragments

· Run-on sentences

· Misused words

· Homonyms

· Synonyms

· Eliminating spelling errors and typos

Adopting an appropriate style

· Employing the active and the passive voice

· Achieving the right nuance

· Saying what you mean

· Avoiding clichés

WRITING PERSUASIVELY

Identifying your audience's needs

· Connecting requirements with value-added results

· Anticipating and overcoming reader objections

Establishing credibility

· Stating your credentials

· Avoiding logical fallacies

· Appealing to intelligence and business sense

CRAFTING POWERFUL REPORTS

Framing the problem

· Evaluating context, situation and goals

· Triangulating your data for a comprehensive approach

Recommending a solution

· Prioritizing solution alternatives

· Making your case to solve the business problem

PRODUCING WINNING PROPOSALS

Implementing a proposal development process

· Organizing to meet customer requirements

· Hitting deadlines with ease

Ensuring your competitive edge

· Spotlighting your technical strengths

· Proofreading for outstanding presentation

· Summarizing at the executive level

AUTHORING A SOLID BUSINESS PLAN

Translating management vision into words

· Writing mission statements that inspire excellence

· Choosing words to create maximum impact

Charting a strategic road map

· Moving from the big picture to the fine detail

· Writing to attract the right team and solid investors

KEEPING YOUR BUSINESS ON TRACK

Writing internal communications

· Composing effective e-mail

· Netiquette

· Creating a friendly yet authoritative tone

· Delivering difficult news tactfully

Getting the word out

· Creating press releases and publicity pieces that elicit results

· Reader-centric vs. writer-centric perspectives

· Writing Web site text that sells your product or service

COLLABORATING ON BUSINESS DOCUMENTS

· Achieving a unified voice

· Synthesizing input from different sources and writers

· Coalescing different thinking styles into a cohesive whole