Online interaction


Dubai: Tourism companies doing business online in the Middle East need to have more exclusive offers on their Facebook pages, according to digital marketing experts at the GCC e-tourism development conference on Tuesday.

The experts said companies need to focus on strategies to communicate with consumers, rather than just focusing on using all the online platforms.

Facebook is the most popular social media site globally among the 77 per cent of users that use social media sites for online registrations, according to Akvile Pareigyte, Digital Marketing Director at DM3.

More local companies are using online platforms, but they are “not using technology to get value added services,” Dr. Usman Zafar, Board Advisor of ]init[ Services for the e-Society said. Source