Social Media Optimization Articles


Social Media Optimization

One aspect of SEO in today’s Web 2.0 World is Social Media Optimization (SMO). Social Media Optimization uses social networks to place your brand, product or service in front of the networking community. The approach describes the act of using online communities, blogs, wikis or any other collaborative Internet form of media for marketing, sales, public relations and customer service.


Social media optimization technologies will continue to grow substantially in the future. Now more than four in five online adults in the US use social media at least once a month, and half participate in social media networks like Facebook. While young people continue to move toward universal adoption of social applications, the most rapid growth occurred among consumers 35 and older. This means the time to build social media optimization applications is now. Interactive marketers should influence social network chatter, master social communication, and develop social assets even with older customers.

Power of Buzz

Social media optimization can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts and wikis. Like viruses, such strategies take advantage of rapid multiplication to explode your online marketing campaign.

Online Reputation Management

Reputation Management is the art of making a good impression on potential customers. It is the process of developing the right image or identity for your company in search engines.

Reputation Management refers to the descriptive verbal attributes and symbols such as a name, logo, slogan, and design scheme that convey the essence of a company, product or service.

Where two products resemble each other, people often select the more expensive brand based on the quality of the brands reputation.

Brighten your Online Image.

Reputation Management is the buzz and can be successfully done with the help of social media optimization. By providing better ranking of pro-brand sites and lowering the ranks of negative sites you achieve better brand management.

A Reputation Management services company typically provides social media optimization focused on your brand name, executive’s names, and other key phrases. Basically, Reputation Management services include monitoring the Internet for negative postings along with proactive and reactive brand management strategies.

Impact on Business

Consumers often search the Internet for opinions and experiences with products and services. You can face a difficult conflict when attempting to remove negative reports on the Internet where disgruntled employees and customers take their grievances to the public. How do you defend your reputation from this negative publicity?

Competitor Complaints

Some complaint sites may be run by a competing company or its employees.

In addition to disgruntled employees and consumers, companies may face Internet sites backed by environmental or other activist groups seeking to promote their political causes.

Power of the Web

Much to the annoyance of company administrators, Internet complaint web sites have become the tool of choice for irritated customers, disgruntled employees, political activists and anyone else to air their bellyaches economically and effectively. Concealed by anonymity and powered by a worldwide audience, Internet complainers can impose chaos on your Brand.

Reputation Management is Critical

Reputation Management is critical when considering fiscal implications. Reputation Management through analyzing and influencing search engine results, can prevent the loss of business or career and ensure ongoing success for you and your Company.