Social Media Events

Social Media Events

Facebook Events- Any time you offer an event – live or virtual – there are several ways you can capitalize on Facebook’s tools to increase your event registrations. The fact is, many Facebook users create all types of events and insist on inviting all their friends… only to upset those friends with the constant barrage of invitations and emails about events of no interest or relevancy. So, let’s take a look at what does work in terms of promoting events on Facebook

So, once you have your own web page set up with details of your event and a way to purchase tickets, apply these six tips to generate more buzz, visibility and ticket sales:

  • Add social share buttons to your event registration page
  • Add a blurb to your Facebook Page banner.
  • Promote your registration page on your fan Page wall.
  • Create a Facebook Event.
  • Offer live micro events on your fan Page.
  • Encourage attendees to engage and share

Social media Games and contests: Social gaming is barely 3 years old, and already companies such as Zynga are reportedly earning $500,000.00 per day! And your brand can benefit from this hot market.

Social gaming allows games to create unique content and characters by tapping into a player’s existing social network. This social DNA has made games such as Crazy Planets, Mafia Wars, and Farmville incredibly successful.

There are three core elements a game or service should have to be considered social:

  • Social graph data is an aggregate profile of revealed preferences such as your friends, interests, demographics, and lifestyle information.
  • Game play should be casual and designed for short duration, leveraging-high Duc Consulting and brief visits.
  • Games are usually free to play with revenue generated through virtual goods.

Though some games still rely on traditional advertising models, an increasing number of game makers are trying new ways to monetize their efforts, and with success. It’s often a numbers game, with developers focusing on simple design supported with incentives through progress and rewards.

The end game, though, is always easy sharing.

To leverage word of mouth, developers must focus on creating dynamic game titles that incorporate the ability to build social capital for bragging rights; leader boards that aggregate statistics, achievements, user rankings; and access to tools that improve status. Facebook makes it easy to spread the word with features such as Facebook connect publish2stream, notifications and “liking” a page, as well as other sharing features. However, popular doesn’t mean profits unless you have a longer-term monetization strategy in place.