Speakers Profile

Kristina Schwarz

Kristina Schwarz is managing the Unit Content at ]init[ Abu Dhabi since 2008 and is setting the topic of content management on the agenda ever since. Her strategic and practical insight in the establishment and maintenance of an editorial office and the development of content management workflows and services, have helped to establish and maintain high quality standards for published content for websites and social media.

From 2009 until 2013, she was also editor in chief of the editorial office of the eGovernment Gateway of Abu Dhabi. In her role she oversaw the editorial processes and all areas of content development. This included the conceptual development of new features, new sections or the coordination with concerned entities, which contribute to the content of the gateway.

Her expertise is based on the experience as content manager and online editor for several federal entities in Germany and Abu Dhabi. With a background in public administration, politics and public law, she is in charge of conceptual and content related development and supervision of government websites.

She is a member of the e-Government training team of ]init[ and has proven experience in training editors and content managers in government entities in Germany and in Abu Dhabi. The aim of those trainings is not only to understand the content management system in use but also the understanding of the role of an editor at the interface to online strategy and communication, graphical and conceptual design of a website, and the technical implementation of future functionality based on usability and other web standards.

Souad Nouri

Souad Nouri is a professional online editor at ]init[ Abu Dhabi since 2009. Her area of focus is web content management and editing. She also served as a member of the Editorial Office of the eGovernment Gateway of Abu Dhabi and consultant for multiple Abu Dhabi government entities. She has helped in standardising content and simplifying the delivery throughout multiple entities.

Her experience as a content manager and online editor stems from the daily involvement and support provided to several entities in Abu Dhabi. She has held a wide range of trainings for several editors from government entities in Abu Dhabi. The training included not only technical implementation of the content, but orientation on how to provide well-structured content accessible by different user groups.

Dr Usman Zafar

An accomplished Business Management and Technology Executive with an extensive experience in both private and public sector with successful track record in building, transforming and leading result oriented professional organization, leading complex programs & business change initiatives with full P&L responsibility. Held Executive level positions with major Blue-Chip & Fortune 500 Technology Corporations.

Dr Usman has been at the forefront of many of the region’s (MENA) multi millions $ IT projects and extensively recognized for his expertise in the areas of eGovernment, e-services, ERP, process automation, specialized training initiatives and strategic IT Planning.

An integrity driven personality and performance-driven executive with proven success in developing effective and profitable partnerships with business stakeholders in risk adverse environments, strong communication skills with a reputation for being a detail oriented, and creative solutions provider focused on doing the right thing, the right way.

As an organized strategist and entrepreneurial team player, he has provided strategic leadership to fully own and manage Life Cycle of Business Management, introduced innovative solutions to global marketing, and improved contract/proposal management processes. It produced breakthrough results in technology growth, business pipeline, exponential increase in revenue, and great market rapport.

Dr Usman has participated actively in several regional and International conferences / workshops and exhibitions as a keynote speaker to talk about various topics, such as Leadership, Marketing, Corporate Branding, Image Building, e Government Barriers, Change Management, Business Process Management, Public Private Partnership, Social Media, Strategic Planning, and Communication/Presentation Skills.

Apart from serving large enterprises and Public Sector, Dr Usman has several years of experience in the education sector as a consultant and professor with renowned universities and corporate training centers globally. Dr Usman has received several awards in the past few years for his outstanding performance and delivering complex projects both in public and private sectors.